Archive for September, 2007

Similac Advanced New “Free” Giftbag

Saturday, September 29th, 2007

Those who know me know I am an avid breastfeeder (check out some of my other posts).. heck my babe has NEVER had even one drop of formula. I’ve certainly gone thru some breastfeeding ups and downs but never gave into the stuff. Anyways, formula marketing is ridiculous these days and here is an example of how one new’ish mother has been bombarded by the “free samples and stuff” given to new moms as a welcome to their new babes. Welcome my Butt.. seriously!

Anyways.. here is a pic of the current stash of free stuff that I have acquired over the last little bit.

Similac Advanced - Free Stuff

I got one can and a blue cooler bag (not pictured) before my babe was born. One green cooler bag and can of formula at the Baby Boom Show and then just this week I got ANOTHER green bag and 2 cans of formula (advanced and isomil) in the mail. Holy Moly!! So now I have 4 cans of Similac formula to give away or throw out. However, the cooler bag is great!!! Its the perfect size for a short outing and as you can see I have come up with a way to NOT advertise for them.. that’s right… the beautiful brown patch over the embroidered logo. Now I don’t feel so bad.

It all really makes me think about marketing and how new Mom’s are targeted in a time when they are most venerable. Smart marketing I guess but still just awful for the babe who deserves breastmilk not formula.

Of course its not only Similac that does all this…. Enfamil is just as bad although I only got a sample can from them…. no gifts. Nestle is however the worst violator of not following marketing requirements for infant food. See Baby Milk Action. If i HAD to use formula I would try to use Similac since its made by a company that pretty much only makes nutritional supplements… not stuff like chocolate syrup and bottles of water (aka Nestle).

Anyways… Thanks Abbott Labs/Similac for the nice bag!

What its like to participate in the Breastfeeding Challenge…

Saturday, September 29th, 2007

As I mentioned in a previous post I participated in the 2007 Breastfeeding Challenge today at St. Laurent Center in Ottawa. I met up with my friend Jenn and we were ready for anything…. well for the most part.

Since we both had pre-registered online we got to go into a “special” line to get our numbers. I was lucky and got number 40 with no issues. My friend however had to stand in 2 lines before being told they couldn’t find her pre-registration and just to start anew. It was very frustrating as it could have been better organized.

Anyways, we find our seats and get set for the challenge. The question of course in our heads was… what the heck is going to happen? So out comes Sandra Plagakis from 105.3 Kiss FM to let us know that she has nursed 2 babes and introduce the real MC’s. She introduced Angie Poirier from A-Channel Ottawa and a french doctor (my apologizes to her for not catching her name). They go on about sponsors, the benefits of Breastfeeding and encourage people walking by to participate. You could just see all the young men who were out for a nice day at the mall realizing that they had potentially scored an opportunity to catch a glimpse of a boob. So she gives the warning.. 2 minutes until we start, then keeps talking. My babe was getting tired and antsy so I started nursing early… then all of a sudden the count down… 5,4,3,2,1… LATCH! The strangest thing of all was you were asked that once your babe had latched on to put your hand up to be counted.

Anyways.. Congrats to Ottawa who had 198 woman and babes breastfeeding all at once! 🙂


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